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Kitchen Staff at FREVO Restaurant in New York

WE HELP BRANDS BUILD COMMUNITY

Who we are

We are a global multidisciplinary group of BUSINESS BUILDERS who are deeply invested in the worlds of FOOD, HOSPITALITY, TRAVEL, and CULTURE. As doers, brand architects, community builders, and storytellers, we leverage our diverse skill sets and experiences to bring your brand to life in exciting and innovative ways.

Multidisciplinary Squads

STUDIO ORNELAS connects creatives and thought-leaders: this network is our secret weapon, allowing us to tap into the latest trends and emerging ideas, while also connecting you with the right people at the right time.

Our METHODOLOGY

Our methodology is based on the combination of these three pillars: Multidisciplinary Squads, Consumer-Centric Approach, and Insider Access. This combination forms a powerful strategy for successful marketing and campaign activations.

OUR services

We embrace the uniqueness of each client's needs, leveraging our expertise to discern their vision of success and craft a tailored strategic approach.

Of the industry, for the industry.

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Gabriel Ornelas hosting private dinner in Los Angeles

Featured work

TESTIMONIALS

Sue Callaway

Founder, Glovebox Media
Former Senior Editor, Time Inc.

Over the years, I have worked with a lot of professionals who consider themselves excellent marketers, strategists and brand experts. But working with Gabriel has been a unique opportunity to collaborate with a world-class business development/brand marketing/social media/strategic partnerships expert who is efficient, driven to succeed, easy to work with, creative and one of the best networked people I know across categories. Gabriel's ability to open doors, surprise and delight with innovative ideas and teams and manage complex high-end deals/partnerships effectively is not only impressive, but rare. It doesn't hurt that he's a joy to work with—no ego, all energy.

Racheal Vaughan Jones

Marketing Director
Compass Box Whisky

Working with Gabriel was a joy! He really took the time to get under the skin of our brand and then curated a perfect (and delicious) experience to spread the love for our new whiskies. His creative vision knows no bounds and he truly is a collector of interesting people - something that aligns so perfectly with Compass Box. Can't wait to work together again!

Palak Patel

Author, Chef, TEDx Speaker, Food Network Personality

Gabriel's deep understanding of brands, people, and storytelling is extraordinary. He seamlessly integrates the essence of it all into building strong communities. Gabriel's team creates content; his voice leads the exceptional storytelling, weaving narratives that captivate people in the industry and beyond. He strikes a perfect balance of people with brands and always effectively communicates the voice and values of everyone he collaborates with. His podcast, 'On the Pass,' is brimming with industry titans who sit down with Gabriel to tell their personal stories.

Beyond his work, Gabriel's infectious energy and dance moves are unparalleled.

Jeff White

Managing Partner, Skyview Capital
Community Chair, YPO

Gabriel’s attention to detail and commitment to providing a unique and memorable event truly sets him apart as a hospitality guru. What made the event even more special was that Gabe hosted us at his beautiful home, creating a warm and inviting atmosphere that resonated with everyone present. His generosity and willingness to go above and beyond to ensure the success of the evening did not go unnoticed.

I wholeheartedly recommend Gabriel for any event or hospitality-related needs. His expertise, attention to detail, and genuine passion for creating exceptional experiences make him a standout in his field. Thank you, for making our event truly unforgettable!

Hugo Parea

Brand Manager
República del Cacao

I had the pleasure of collaborating with Gabriel on many projects. His passion for creating engaging and informative content for his food / hospitality podcast is amazing! He knows how to bring people together, and his professionalism and deep understanding of the culinary world make him a valuable asset to the industry. I highly recommend Gabriel for anyone looking to collaborate with a talented content creator.

Eric Hildebrand

Brand Experience Marketing and Branded Entertainment
Mercedes-Benz USA

A diverse thinker with broad reach; Gabriel Ornelas recognizes opportunity and adroitly crafts thoughtful partnership opportunities. Gabriel has a distinct eye for BIG picture and behind the scenes the ability to carefully stitch together the details. Working with Gabriel you will quickly see a passionate individual with a good sense of realism. His open door policy and collaborative spirit are authentic; the secret ingredients to the success he brings to each endeavor.

Donyelle Bird-Browne

Senior Business Development Manager, Partnerships—USA
The Antigua and Barbuda Tourism Authority

Gabriel's attention to detail, creativity, and passion for the culture, and for showcasing culinary and hospitality talent positively impacted our bespoke featured chef, and dine-around activities. His advice and guidance with our chef and food industry stakeholder interactive panels truly elevated our Food Forum. Gabriel not only recommended and coordinated a diverse range of chefs, panelists, and food vendors but also assisted our team with creating an unforgettable experience for the attendees. His ability to handle challenges with grace and make quick decisions in high-pressure situations all with a huge smile was truly commendable. I highly recommend Gabriel for any brand/marketing strategy consultant and event management role, particularly in the food and hospitality industry. His expertise, professionalism, and commitment to excellence make him an invaluable asset to any team or organization.

Ari Ratner

Senior Director, Brand Marketing
Perfect Day

In 2022, Gabriel and I came together on a project that helped propel Perfect Day into food service. Gabe helped morph the idea into a beautiful content series that captured 5 different chefs across the country and featured their stories of sustainability through our products. Not surprisingly, Gabe was the ultimate partner, adjusting to our needs, working to make sure we were happy with the final product, and overall, a great business partner throughout the entire project.I look at 2022 as just the start of many projects together. Gabe is someone that I innately trust and can count on for honesty, collaboration, and quality thinking in any interaction. I cannot wait to work with him again.

Aaisha Dadral

Co-founder
The Equiano Rum Co.

We were delighted to work with Gabriel Ornelas, the On The Pass team and chef Jazzy to curate this unique and truly exceptional Juneteenth dining experience. The Freedom of Spirit menu was a celebration of Olaudah Equiano’s journey from Africa to the Caribbean and the world beyond; the same journey our rums make today. Chef Jazzy crafted a gastronomic expedition that paid homage to the relevance, meaning and resilience of Equiano’s remarkable life. From Seafood Egusi Soup recognising the history, identity and unity of West African communities. To wet fried Red Snapper evoking the balmy, tropical climes of the Caribbean. Gabriel and chef Jazzy brought Equiano’s journey of freedom to life, weaving story telling and thoughtful gastronomy together with the world’s first African & Caribbean rums poured in libation of those who came before us and all that is left to achieve ahead. Cheers to Freedom indeed.